earns a link to their gamer lifestyle website with a press release
that sends up the recent white paper
stating that the game industry is on the verge of losing 30 million customers due to age. This new release points out another problem: "Rude conducted its own research to try and determine how much revenue was being lost each year by not making games that were more accessible to the recently deceased. The findings were staggering." Having identified this hole in the market, they are poised to cash in: "Rude Gameware expects to have their peripherals for the deceased for sale at all funeral homes, mortuaries, Circuit City, Sharper Image, Game Crazy, and other defunct retailers."