Humble Indie Bundle Update: Source Code Promise

The Humble Indie Bundle pay-what-you-want sale of five indie games has been a rousing success, as the organizers reveal that just a half-week in, over 60,000 contributions have amounted to more than $500,000 in revenue, $150,000 of which will go to charity. They also have a blog post noting that Linux users contribute twice as much as Windows users (with Mac users splitting the difference), but add that the average Windows user donation has been creeping up since they've been revealing the average paid by platform. There also turns out to be a subtle message in The Humble Indie Bundle Trailer at the 1:17 mark, where you can see it says: "If we raise over $1,000,000 USD, then Gish, Penumbra Overture, and Lugaru will release their source code."
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21.
 
Re: Humble Indie Bundle Update: Source Code Promise
May 9, 2010, 18:37
21.
Re: Humble Indie Bundle Update: Source Code Promise May 9, 2010, 18:37
May 9, 2010, 18:37
 
Of that, it looks like they might be including the platform license fees for the copies of the game available at launch, but yeah... it's a staggering amount nonetheless.

However, a marketing budget in the eight- to nine-figure range also indicates a pretty good idea on what the game is going to sell. Yes, it means you have to sell a large number, but even if MW2 sold half what it did, it would've been profitable for Activision. If a game lacks that sort of sales potential, then they don't market as heavily. Not everything has to be a $200M major-studio behemoth or a $200K indie title. There's a large range in the middle that would lend itself to varying pricing strategies, rollout plans, and marketing approaches.
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May 9, 2010May 9 2010
     Re: Humble Indie Bundle Update: Source Code Promise