Humble Indie Bundle Update: Source Code Promise

The Humble Indie Bundle pay-what-you-want sale of five indie games has been a rousing success, as the organizers reveal that just a half-week in, over 60,000 contributions have amounted to more than $500,000 in revenue, $150,000 of which will go to charity. They also have a blog post noting that Linux users contribute twice as much as Windows users (with Mac users splitting the difference), but add that the average Windows user donation has been creeping up since they've been revealing the average paid by platform. There also turns out to be a subtle message in The Humble Indie Bundle Trailer at the 1:17 mark, where you can see it says: "If we raise over $1,000,000 USD, then Gish, Penumbra Overture, and Lugaru will release their source code."
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19.
 
Re: Humble Indie Bundle Update: Source Code Promise
May 9, 2010, 12:01
19.
Re: Humble Indie Bundle Update: Source Code Promise May 9, 2010, 12:01
May 9, 2010, 12:01
 
Overon wrote on May 9, 2010, 11:39:
Oh Hellbinder, it all depends on what you mean by "make a game." There is more than just writing the code and creating the art to "making a game."

There is no promotional budget for a game that even approaches $100 million, let alone $300 million as was previously alluded to (besides, the revenue to date from MW2 exceeds $1 billion, making even the ludicrous numbers a moot point). That being said, some of that involves thinking outside the box and offloading the more expensive parts of your ad budget (network TV ad buys) to your corporate partners (in the MW2 case, that would be Wal-Mart, Best Buy, and Microsoft), and spend money on relatively inexpensive, highly targeted cable TV ad buys.

Microsoft reportedly spent $80 million on their Halo 3 ad blitz, which, as far as anyone knows, is the largest promotional budget for any game to date. Considering what the revenue of that game has been so far, I don't think anyone can argue that they got far more than their money's worth.

Finally, I know I've largely been discussing promo budgets for the biggest of the big blockbusters, but that's for a reason; pretty much anything less isn't advertised on TV at all, making their promotional budgets mere peanuts in comparison.
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 19.
May 9, 2010May 9 2010
   Re: Humble Indie Bundle Update: Source Code Promise