So you are saying that the work Activision done in marketing the game had no part in it , you're implying that the game was super fantastic and that the programmers/artist/sound/desgin guys should all be given a life times amount of money each?? Is that what you are meaning?
I don't think the guy mentioned anything about marketing, but if the marketing guys had been given written indications that they would be receiving royalties, then hey, pay them too. I also doubt the contracts mentioned anything in the amount of a "life times" amount of money either. I think they would be happy with the amount of royalty payments they were promised (even Activison acknowledges there is some sort of bonus amount to be determined). Regardless, Activision looks bad PR wise and they had better hope the talent out there isn't all scared off by this.