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1M in MW2 DLC Ads

The Stimulus Package map pack for Call of Duty: Modern Warfare 2 is being supported by a 1 million advertising campaign, reports MCV, which helps explain the steep price tag for the DLC. They quote Activision marketing director for UK and Ireland David Tyler on the DLC, but not the price: "We are excited about the content of the Stimulus Package and our gamers are going to be blown away by the new maps." On a semi-related note, VentureBeat has a story about the marketing effort behind the original game (thanks Joker961), though no dollar figures for the game's initial marketing budget are supplied.

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13. Re: 1M in MW2 DLC Ads Apr 4, 2010, 01:21 Beamer
 
1) The article never says it's the marketing that raised the price. Blue said that. He's wrong.

2) If you are raising prices due to marketing you're doing it wrong. Fairly common knowledge.

3) I always love how half the threads on this board claim marketing is a huge waste of time and money and the other half claim bad games like MW2 are huge hits solely due to marketing. I'm not claiming it's the same people in each thread, but I am claiming it's hysterical to read.

4) A million is in the ballpark of 70k downloads. I'd say it's a good amount. I still think that it'd be much more if the price were $5. Would it bring in the same profits? Don't know, but revenues would be far higher. No way I'm paying that money for that content. I've also gone nowhere near MW2 in over a month, though. Hell, it's been in the 80s all week, I've barely been near anything electronic.
 
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  4. Apr 3, 15:26 Re: 1M in MW2 DLC Ads Wallshadows
  5. Apr 3, 15:32  Re: 1M in MW2 DLC Ads Cutter
  6. Apr 3, 15:55   Re: 1M in MW2 DLC Ads Mashiki Amiketo
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  10. Apr 3, 20:45 Re: 1M in MW2 DLC Ads Sepharo
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>> 13. Apr 4, 01:21  Re: 1M in MW2 DLC Ads Beamer
  14. Apr 4, 01:26   Re: 1M in MW2 DLC Ads Beamer
  15. Apr 4, 01:58    Re: 1M in MW2 DLC Ads Flatline
  16. Apr 4, 03:16    Re: 1M in MW2 DLC Ads zirik
  18. Apr 4, 06:54    Re: 1M in MW2 DLC Ads Jerykk
  19. Apr 4, 11:59     Re: 1M in MW2 DLC Ads Beamer
  20. Apr 4, 12:35      Re: 1M in MW2 DLC Ads ColoradoHoudini
  23. Apr 5, 21:28      Re: 1M in MW2 DLC Ads Sepharo
  21. Apr 4, 12:37    Re: 1M in MW2 DLC Ads headkase
  22. Apr 4, 13:18     Re: 1M in MW2 DLC Ads Beelzebud
  17. Apr 4, 05:28   Re: 1M in MW2 DLC Ads Dev


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