NVIDIA announces 3DTV Play, an initiative with Panasonic to take 3D technology on the road, showing how to bring 3D to the living room via NVIDIA hardware. This is how they are getting in on the ground floor of the home 3D revolution that Hollywood and others are convinced is upon us. Word is: "3DTV Play software lets you connect any compatible NVIDIA GeForce GPU-powered PC or notebook to 3D TVs for the ultimate, high-definition, big-screen, 3D entertainment experience. By leveraging the processing power of NVIDIA GeForce GPUs, 3DTV Play software delivers the best the PC has to offer: play hundreds of standard PC games in stunning 3D environments such as World of Warcraft - Wrath of the Lich King, Battlefield Bad Company 2, and James Cameron's Avatar™: The Game. You can also watch upcoming Blu-ray 3D™ Hollywood blockbusters, view digital 3D photographs, and even watch streaming 3D movies for the ultimate viewing party. The active-shutter glasses bundled with each VIERA full HD 3D TV sold work seamlessly with NVIDIA GPUs and off-the-shelf PC gaming titles and other 3D entertainment content."