An article on THINQ talks with AMD senior manager of developer relations Richard Huddy about plans to promote AMD's open approach to GPU-accelerated physics at the Game Developers Conference. Along the way he takes a shot at PhysX, NVIDIA's proprietary physics solution, saying he's not aware of any developers besides Epic who are using PhysX for any reason other than finances: "They’re not doing it because they want it; they’re doing it because they’re paid to do it. So we have a rather artificial situation at the moment where you see PhysX in games, but it isn’t because the game developer wants it in there," he tells them. "I’m not aware of any GPU-accelerated PhysX code which is there because the games developer wanted it with the exception of the Unreal stuff," he continues. "I don’t know of any games company that's actually said 'you know what, I really want GPU-accelerated PhysX, I'd like to tie myself to Nvidia and that sounds like a great plan'." Thanks Mike Martinez and Ant via Slashdot.