Prez wrote on Mar 8, 2010, 21:22:
Maybe someone could point out a better explanation. This is all I've got, despite how crazy it sounds.
Corporate culture being what it is, I doubt it's intentionally malevolent.
Far more likely some analyst puke somewhere determined that there was no correlation between intrusive DRM and sales. In fact, I would imagine that Steam was used as an illustration of this point. However, I'm also sure that Steam has patented it's DRM scheme, thus making outright copycatting difficult. Therefore, wanting to mimic Steam (while being more "robust" against cracking), and not having an issue with invasive DRM, they decided to set up this "reasonable" sounding system.
After hearing the head of AT&T publicly claim that it's a travesty to use bandwidth that you pay for to generate a profit (google et al), Starforce, and all the other corporate idiocy, it's hard to believe that UbiSoft is being nefarious. Just corporately idiotic.
I'm going to go with Ubi taking the "you'll get over it" point of view.