I really gotta wonder if the philosophy that went into the decision for this DRM was, 'We don't get enough sales on the PC.' or 'How can we make sure we get more sales on the PC?'.
I'm not for pirating games, I do side with using it as a legitimate demo when none are available (since you can't return a PC game). But this DRM is draconian, and this type of failure was absolutely bound to happen and they either chose to ignore the possibility of this happening or just didn't care.
'We really thought that Dell laptop would hold out.'