Activision Thought $7M for Blizzard was "Insane"

Activision CEO Bobby Kotick says he thought $7 million USD was an "insane" price for Blizzard Entertainment when Davidson & Associates purchased Blizzard back in 1995. He describes a conversation at an dinner with Davidson & Associates where his reaction was: "Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!" 12 years later Activision and Blizzard merged in a deal reportedly worth $18.8 billion USD.
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Re: Activision Though $7M for Blizzard was "Insane"
Jan 19, 2010, 10:53
nin
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Re: Activision Though $7M for Blizzard was "Insane" Jan 19, 2010, 10:53
Jan 19, 2010, 10:53
nin
 

Bobby Cocktick, I so await your downfall...
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Re: Activision Though $7M for Blizzard was "Insane"
Jan 19, 2010, 10:58
2.
Re: Activision Though $7M for Blizzard was "Insane" Jan 19, 2010, 10:58
Jan 19, 2010, 10:58
 
Historical statements like that prove just how little forward vision Bobby Kotick has. Current numbers are already showing that much of what made Activision an industry hit lately and made Kotick some kind of amazing CEO was actually just dumb luck and riding fads which are quickly dying off. I predict WoW is the only thing that's going to keep Activision in the black this year as the few franchises they've been pouring money into are quickly starting to die off. CoD may be an exception to that but even it's massive success isn't enough to stave off the losses they'll incur from their huge investment in the music genre which is in a death spiral right now. Kotick got lucky for a couple of years and I think 2010 will be the year that shows he really has no clue.
Parallax Abstraction
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Re: Activision Though $7M for Blizzard was
Jan 19, 2010, 10:59
3.
Re: Activision Though $7M for Blizzard was Jan 19, 2010, 10:59
Jan 19, 2010, 10:59
 
Hehe, what a tard...
I have a nifty blue line!
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4.
 
Re: Activision Though $7M for Blizzard was
Jan 19, 2010, 11:02
nin
4.
Re: Activision Though $7M for Blizzard was Jan 19, 2010, 11:02
Jan 19, 2010, 11:02
nin
 
Historical statements like that prove just how little forward vision Bobby Kotick has. Current numbers are already showing that much of what made Activision an industry hit lately and made Kotick some kind of amazing CEO was actually just dumb luck and riding fads which are quickly dying off. I predict WoW is the only thing that's going to keep Activision in the black this year as the few franchises they've been pouring money into are quickly starting to die off. CoD may be an exception to that but even it's massive success isn't enough to stave off the losses they'll incur from their huge investment in the music genre which is in a death spiral right now. Kotick got lucky for a couple of years and I think 2010 will be the year that shows he really has no clue.

But they're making another DJ Hero game! Whoo-fucking-hoo! That'll clear things right up!
5.
 
Re: Activision Though $7M for Blizzard was "Insane"
Jan 19, 2010, 11:09
5.
Re: Activision Though $7M for Blizzard was "Insane" Jan 19, 2010, 11:09
Jan 19, 2010, 11:09
 
hehhehe you guy spretty much covered it - but you would think this errogant ass would seal his own fate with public comments like that - just shows investors how out of touch this moron is.....how these idiots get into positions of power has always confused me.....
6.
 
Re: Activision Though $7M for Blizzard was "Insane"
Jan 19, 2010, 11:09
6.
Re: Activision Though $7M for Blizzard was "Insane" Jan 19, 2010, 11:09
Jan 19, 2010, 11:09
 
Blue - "Though" = "Thought"
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Re: Activision Though $7M for Blizzard was "Insane"
Jan 19, 2010, 11:26
7.
Re: Activision Though $7M for Blizzard was "Insane" Jan 19, 2010, 11:26
Jan 19, 2010, 11:26
 
When terrorists destory all the WoW server centers and the customers sue them for $50 billion he'll be singing a different tune.
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Re: Activision Though $7M for Blizzard was
Jan 19, 2010, 11:48
8.
Re: Activision Though $7M for Blizzard was Jan 19, 2010, 11:48
Jan 19, 2010, 11:48
 
Likely insider trading and the aforementioned dumb luck - He sold a shit-load of stock when MW2 was released, netting him a metric fuck-ton of the green.

Unfortunately, to the average shareholder, money decides where in the food chain you reside.
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One of these days...
Jan 19, 2010, 12:04
9.
One of these days... Jan 19, 2010, 12:04
Jan 19, 2010, 12:04
 
Unfortunately, to the average shareholder, money decides where in the food chain you reside.

un/fortunately, in the reality beyond $ - it doesnt work like that

its just eat or be eaten
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Re: One of these days...
Jan 19, 2010, 12:28
10.
Re: One of these days... Jan 19, 2010, 12:28
Jan 19, 2010, 12:28
 
Jesus. Can you really blame him for not knowing Blizzard would be worth this much back in 1995? Come on, raise your hands here, who would have put a 7 million dollar bet on Blizzard back then? They were known for Warcraft, which just released a sequel, Lost Vikings and Rock'n'Roll Racing. This is before Diablo was even announced. They were a company that created one franchise.

Saying "Bobby has no foresight" for missing this is insane. This isn't on the level of Blockbuster failing to buy Netflix for 22 million. It's like saying someone should buy CD Projekt now because they made the Witcher, clearly they'll be worth billions in a decade...
11.
 
Re: One of these days...
Jan 19, 2010, 12:52
11.
Re: One of these days... Jan 19, 2010, 12:52
Jan 19, 2010, 12:52
 
The 90's were the decade of the quality production house. Lots of talent floating around that set stuff for that decade, this decade and the decade to come. The problem for him much like in some other areas of business is he wanted safe bets. Not risks, sometimes those risks will pay off very well.

That's what got EA, and UBIsoft to where they are, risks huge risks. People can blame both all they want, but they put money on smaller production houses and then bought them up.
--
"For every human problem,
there is a neat, simple solution;
and it is always wrong."
--H.L. Mencken
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Re: One of these days...
Jan 19, 2010, 13:17
12.
Re: One of these days... Jan 19, 2010, 13:17
Jan 19, 2010, 13:17
 
Mashiki Amiketo wrote on Jan 19, 2010, 12:52:
That's what got EA, and UBIsoft to where they are, risks huge risks. People can blame both all they want, but they put money on smaller production houses and then bought them up.

you forgot to finish the history there: bought them up, fired most of the staff, crushed what creativity remained by trying to add it to the fecal homogeny they call a diverse product lineup. then sucking all the juices out of the IP's they gained like christopher reeves drinking stem cells from a fetus.
13.
 
Re: Activision Thought $7M for Blizzard was "Insane"
Jan 19, 2010, 13:59
13.
Re: Activision Thought $7M for Blizzard was "Insane" Jan 19, 2010, 13:59
Jan 19, 2010, 13:59
 
It was insane! Because you guys didn't know what Kotick knew. That PC gaming was and is dead. Sheesh, get a clue already.
14.
 
Re: One of these days...
Jan 19, 2010, 14:07
14.
Re: One of these days... Jan 19, 2010, 14:07
Jan 19, 2010, 14:07
 

The closest counterpart to Blizzard, arguably, was Westwood. EA bought Westwood. Was it worth the money?

You can look at dozens of studios that changed ownership, either purchased by another studio or a publisher such as D&A, that went absolutely nowhere.
To say someone is an idiot for not knowing that Blizzard would create WoW in 1995 and completely explode, even though WoW wasn't even announced until 2001, even though Warcraft Adventures wasn't even announced and cancelled, is ludicrous.


People here just blindly hate any big publisher that isn't focusing on PC games. Hate'm, fine, but don't be blind about it. Don't act like they should be able to see the future perfectly.


Christ, the way you guys act I'd suspect your stock portfolios are doing very well. Maybe not extremely well, I mean, you're not CEOs, but clearly you guys think knowing the future perfectly is possible and should be expected.
15.
 
Re: Activision Thought $7M for Blizzard was
Jan 19, 2010, 14:10
15.
Re: Activision Thought $7M for Blizzard was Jan 19, 2010, 14:10
Jan 19, 2010, 14:10
 
A lot of you guys are beligerent foul mouthed losers.

Did anyone have decent parents in the last 30 years? F-Bombs every 3 words. what is wrong with you people... sheesh.

You all need your brains washed out with bleach.
The Whales name is Bob.
16.
 
Re: Activision Thought $7M for Blizzard was
Jan 19, 2010, 14:15
nin
16.
Re: Activision Thought $7M for Blizzard was Jan 19, 2010, 14:15
Jan 19, 2010, 14:15
nin
 
F-Bombs every 3 words.

Fuckity fuck fuck fuck!

17.
 
Re: Activision Thought $7M for Blizzard was
Jan 19, 2010, 14:20
17.
Re: Activision Thought $7M for Blizzard was Jan 19, 2010, 14:20
Jan 19, 2010, 14:20
 
nin wrote on Jan 19, 2010, 14:15:
F-Bombs every 3 words.

Fuckity fuck fuck fuck!

Don't know what he expected in a thread about (basically) Bobby Kotick.

FUCK Kotick, by the way.

PS.- Seeing some of Hellbinder's comments, he seems to have a bit of a moral imbalance. Apparently saying fuck is bad, but calling all other posters retarded is OK. Strange.

Just click on his name and have fun.

This comment was edited on Jan 19, 2010, 14:23.
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Re: Activision Thought $7M for Blizzard was "Insane"
Jan 19, 2010, 14:45
Kxmode
 
18.
Re: Activision Thought $7M for Blizzard was "Insane" Jan 19, 2010, 14:45
Jan 19, 2010, 14:45
 Kxmode
 
Kotick: But this ship can't sink!
D&A: I assure you, she can... and she will. It is a mathematical certainty.

"Listen, Peter... with great horsepower comes... the sickest drifts..." - source
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19.
 
Re: Activision Thought $7M for Blizzard was "Insane"
Jan 19, 2010, 14:48
19.
Re: Activision Thought $7M for Blizzard was "Insane" Jan 19, 2010, 14:48
Jan 19, 2010, 14:48
 
Which just goes to show you how little the idiot knows about gaming. Fucking cockbag.

Creston
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Re: Activision Thought $7M for Blizzard was
Jan 19, 2010, 14:54
Kxmode
 
20.
Re: Activision Thought $7M for Blizzard was Jan 19, 2010, 14:54
Jan 19, 2010, 14:54
 Kxmode
 
There's no need to resort to comments like that Creston. I don't personally know Bobby Kotick but I'm not going to call him vile names.
"Listen, Peter... with great horsepower comes... the sickest drifts..." - source
Avatar 18786
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