Activision Thought $7M for Blizzard was "Insane"

Activision CEO Bobby Kotick says he thought $7 million USD was an "insane" price for Blizzard Entertainment when Davidson & Associates purchased Blizzard back in 1995. He describes a conversation at an dinner with Davidson & Associates where his reaction was: "Are you out of your minds? They’re like a contract developer! They have Warcraft but what else do they have? You paid SEVEN million! That’s insane!" 12 years later Activision and Blizzard merged in a deal reportedly worth $18.8 billion USD.
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Re: One of these days...
Jan 19, 2010, 15:21
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Re: One of these days... Jan 19, 2010, 15:21
Jan 19, 2010, 15:21
 
Of course Kotick couldn't know about WoW, but by 1995 video games on the computer were becoming huge money-makers, and starting to match Hollywood in terms of revenue. The first Warcraft had already brought Blizzard moderate success, enough so that they released the sequel in 1995. And Blizzard just continued to make games and franchises that topped their previous efforts. Even without WoW, Blizzard (I've no doubt in my mind) would continue to succeed, because later on Diablo 2 would sell 4 million units worldwide.

And no, the closest counterpart to Blizzard (imho) in terms of success was id, and they released Doom in 1993.

And I don't hate any publishers, but I couldn't help but chime in, because even back then people were claiming the death of PC games.
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