GOD FORBID they say how many copies the PC version has sold. If they showed the PC version getting as strong as sales as the 360 developers might have renewed faith in the platform. Why can't they just release a ball park figure? What are they hiding half their sales from the IRS? It's bullshit if you ask me. I also hate how they never give any solid figures when they release their top 10 sellers of each week. Bah, they are Valve and they could do no wrong, right fanboys?
Pretty sure publishers are in the loop already. It's the gaming media I wish were informed of Steam sales and similar things PC related. Most gaming blogs and even major sites act like the PC is completely unimportant.