Soap: Merchandising, merchandising, where the real money from the movie is made. Modern Warfare - the T-shirt, Modern Warfare - the Coloring Book, Modern Warfare - the Lunch box, Modern Warfare - the Breakfast Cereal, Modern Warfare - the Flame Thrower! The kids love this one.
[Soap walks over to a rack full of Soap dolls and picks up one]
Soap: And last but not least, Modern Warfare - the doll, me.
[pulls string]
Doll: Hit the fucking deck!
Soap: [kisses the doll] Adorable.
"Listen, Peter... with great horsepower comes... the sickest drifts..." - source