EA is a big company and big companies only give a shit about big money makers. That means big blockbusters. Mainstream audience. Lowest common denominator. Movies, music, games, it's all the same. If you want something out of the ordinary then you can't go to the big company for it.
It happens this way everywhere in our capitalism-run-amok society. Take a look at checkout aisles in stores to see what appeals to everyone. Candy and gossip?
C&C RTS and oddball action games with proven-small audiences have no place in a billion dollar blockbuster business like EA. Wave goodbye.