Infinity Ward: Devs Should Promote Their Own Games

MCV has some quotes Infinity Ward community manager Robert Bowling saying developers should more actively participate in the marketing of their games. "I don’t think any developer should not have control of how their game is presented or marketed or communicated. And they should take control of that a lot, lot more," he tells them. Though some PC gamers might disagree, he explains IW's hands-on approach is because of how well they understand their audience: "Not only do we know the game but we know the gamer. We know what to expect from them and what they expect from us. So it helps us guide design decisions and decisions overall, including with PR."
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24.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 28, 2009, 07:54
24.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 28, 2009, 07:54
Oct 28, 2009, 07:54
 
* REMOVED *
This comment was deleted on Oct 28, 2009, 08:45.
23.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 19:22
23.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 19:22
Oct 26, 2009, 19:22
 
These guys are giving Crytek's PR a run for it's money.
Avatar 36713
22.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 18:00
22.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 18:00
Oct 26, 2009, 18:00
 
Bob, a mind is a terrible thing to waste. Lay off the drugs.
21.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 16:45
21.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 16:45
Oct 26, 2009, 16:45
 
This gets me what he says below, about knowing what we want!
I guess he must be so intouch with us that he doesnt bother asking us anymore.

"Not only do we know the game but we know the gamer. We know what to expect from them and what they expect from us. So it helps us guide design decisions and decisions overall, including with PR."
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20.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 16:12
20.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 16:12
Oct 26, 2009, 16:12
 
PC users

exclusively? i seriously doubt that

its fairly safe to say that anyone who supports this game is supporting a decision to give pc gamers the shaft - which doesnt sound very "pc gamer" to me
19.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 16:05
19.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 16:05
Oct 26, 2009, 16:05
 
Yep, there is a reason MW2 peaked at 3rd on Steam's top 10, and has since fallen to 6th.

18.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 16:04
Verno
 
18.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 16:04
Oct 26, 2009, 16:04
 Verno
 
The only two people I've seen say that so far on Blues have been PC users FYI.
Playing: Elden Ring, HZD: FW, Kingdom Rush series
Watching: Severance, The IT Crowd, The Batman
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17.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 15:59
17.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 15:59
Oct 26, 2009, 15:59
 
cue the console kiddies with the "you know you are gonna buy it anyways because because because, *snif*"
16.
 
Re: Game Reviews
Oct 26, 2009, 15:54
16.
Re: Game Reviews Oct 26, 2009, 15:54
Oct 26, 2009, 15:54
 
I couldn't hear what he was saying because of all the douche.
15.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 15:33
Kxmode
 
15.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 15:33
Oct 26, 2009, 15:33
 Kxmode
 
They know that they can take a huge dump in the box, shrink wrap it and people will still buy it no matter what.

Is there a guarantee on the box?
"What does Ramen mean? It means Japanese spaghetti."
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14.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 15:31
Kxmode
 
14.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 15:31
Oct 26, 2009, 15:31
 Kxmode
 
Bowling Movement
"What does Ramen mean? It means Japanese spaghetti."
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13.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 15:30
13.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 15:30
Oct 26, 2009, 15:30
 
This happens to a lot of people when they make a lot of money; they get pompous and arrogant and think their good fortune which is often little more then being in right place at right time equates with thier brilliant insight

Yes that's it. Happened to Atari in the 80's. They started to put out some real crapola and they payed for their arrogance in losing their virtual monopoly.
Perpetual debt is slavery.
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12.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 15:02
12.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 15:02
Oct 26, 2009, 15:02
 

This happens to a lot of people when they make a lot of money; they get pompous and arrogant and think their good fortune which is often little more then being in right place at right time equates with thier brilliant insight -- what a puke!



This comment was edited on Oct 26, 2009, 15:04.
11.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 14:54
Verno
 
11.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 14:54
Oct 26, 2009, 14:54
 Verno
 
Yep, that's true PHJF.

They don't appear to know the gamers who are behind literally hundreds of servers in Call of Duty 4 and World at War titled "Boycott MW2" though. I can't imagine the server hosts are terribly happy about this either and you'll probably see that come out in the form of other future FPS games getting better ad placement and price points.

It's a shame that Treyarch actually seemed to "get it" more than IW did this go around.
Playing: Elden Ring, HZD: FW, Kingdom Rush series
Watching: Severance, The IT Crowd, The Batman
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10.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 14:48
PHJF
 
10.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 14:48
Oct 26, 2009, 14:48
 PHJF
 
Didn't IW want MW2, and Activision forced CoD into the title?
Steam + PSN: PHJF
Avatar 17251
9.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 14:27
9.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 14:27
Oct 26, 2009, 14:27
 
They know that they can take a huge dump in the box, shrink wrap it and people will still buy it no matter what.

Avatar 6174
8.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 13:35
8.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 13:35
Oct 26, 2009, 13:35
 
I can't say it's much of an achievement to understand the console gamers. As long as there's something to shoot and 80% of the game is cutscenes wrapped up in complete awesomeness.. they're content. (Miller, Perlman. 2009. Inside the Mind of the Gamer, pg. 86)

This comment was edited on Oct 26, 2009, 13:40.
Playing: Skyrim, World of Warcraft.
Future: Dead Space 3.
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7.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 12:48
7.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 12:48
Oct 26, 2009, 12:48
 
They understand the console gamer. If they understand the PC gamer, which I personally doubt, then they have obviously chosen to largely disregard them.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
- Mahatma Gandhi
Avatar 17185
6.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 12:38
6.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 12:38
Oct 26, 2009, 12:38
 
Given that they consider themselves to be console developers and have previously commented on the rate of piracy on PC copies, this statement actually makes a lot of sense.

There's just no sense catering to PC gamers.
Avatar 54594
5.
 
Re: Infinity Ward: Devs Should Promote Their Own Games
Oct 26, 2009, 12:34
5.
Re: Infinity Ward: Devs Should Promote Their Own Games Oct 26, 2009, 12:34
Oct 26, 2009, 12:34
 
I realize its Bowling's job to be the public face of IW and take the ragestorm that results from all the lines the PR department feeds him. But man, have a little pity on the guy. These lines are practically suicidal. Bowling had better avoid any PC LAN parties because he liable to get mugged.

This comment was edited on Oct 26, 2009, 12:34.
"Everybody out of the universe!" - Nibbler, Futurama
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