They just go and release a statement to the forums that claim they "didn't properly gauge demand for the game".
And doing that makes them look good.
OMG, the game is so popular! The demand has caught us all by surprise so we have to expand ASAP!
It makes Joe Sixpack (both the gamer and investor) think the game is god's gift.
"Space. It seems to go on and on forever. But then you get to the end and a gorilla starts throwing barrels at you."