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WoW and Innovation

How World of Warcraft (WoW) Promotes Innovation on the Deloitte Website offers downloads of a Adobe Acrobat document with an academic look at how collaborative techniques are being innovated in World of Warcraft (thanks Neutronbeam). Word is: "The online game World of Warcraft (WoW) has become a global phenomenon with more than 11.5 million total active subscribers. WoW constantly changes and morphs not just as a result of the actions of game developers but in response to those of the players as well, making it unpredictable and challenging. This characteristic of the game makes it an intriguing simulacrum for the real world—and a fascinating laboratory for emerging trends in learning, collaboration, and performance improvement. As gamers grapple with an ever-changing, ever uncertain in-game environment, they are pioneering new techniques that may prove highly relevant to the business world."

14. Re: WoW and Innovation Sep 15, 2009, 16:54 Talisorn
Yeah, sounds like a bunch of marketing bullshit to me. "Ever-changing, ever-uncertain in-game environment"? It's like the author hasn't actually played WoW for more than 20 minutes
Or it's like the other hasn't played any other MMOs at all. Innovation? No. Buff and polish? Definitely.
Achievements - Lord of the Rings Online
Auction House - Ultima Online
Battlegrounds - PlanetSide
Classes - Star Wars Galaxies
Content phasing - Lord of the Rings Online
PVP - Ultima Online
Quests - EverQuest
Talents - Diablo 2
Telling an immersive story via consecutive monthly content since launch - Asheron's Call
I'm still waiting for them the steal innovate the music system from Lord of the Rings Online or player housing from ... well any other game really. Then true innovation will be complete.

This comment was edited on Sep 15, 2009, 17:00.
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  1. Sep 14, 21:52 Re: WoW and Innovation Mr. Tact
  2. Sep 14, 21:55  Re: WoW and Innovation Rhett
  3. Sep 14, 21:55 Re: WoW and Innovation dubfanatic
>> 14. Sep 15, 16:54  Re: WoW and Innovation Talisorn
  15. Sep 15, 16:56  Re: WoW and Innovation Talisorn
  4. Sep 14, 22:46 Re: Evening Consolidation HellSlayer
  5. Sep 14, 22:47 Re: WoW and Innovation space captain
  6. Sep 14, 22:53 Re: WoW and Innovation Acleacius
  7. Sep 14, 22:55 Re: WoW and Innovation Trevellian
  10. Sep 15, 10:16  Re: WoW and Innovation Nate
  11. Sep 15, 12:54   Re: WoW and Innovation Kxmode
  12. Sep 15, 13:35    Re: WoW and Innovation Shok
  13. Sep 15, 13:40    Re: WoW and Innovation Reitsuki
  8. Sep 14, 23:10 Re: WoW and Innovation Icewind
  9. Sep 14, 23:42  Re: WoW and Innovation Rhett


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