Some friends of mine loaned me their Firefly DVD box set, and having seen a couple of episodes when it was on the air (back in 2002?), I was eager to watch it in order, commercial-free.
I asked my wife if she wanted to watch it one night, and she told me that she was not interested in "another TV show about a bunch of people in a spaceship". I told her that she would be interested because it wasn't a sci-fi show about Space, but that it was a Western. "Similar to a Western, you mean?" "No, no, it's pretty much just a Western. They have six-shooters, are on the run from the law, have a preacher and a whore on board, the whole bit." "Well...," she said, "maybe I'll just watch the first episode."
Now she's completely hooked. We spent many nights watching the DVDs, often watching "just one more episode", and now we're all psyched about seeing the movie.
Looking forward to Serenity. It's at 80% on Rottentomatoes, so I think we'll be happy.