Jerykk wrote on Jan 4, 2015, 23:42:
When your game is on Steam, your potential sales skyrocket. Steam is by far the biggest distributor of games on PC. Taking a 30% loss on each sale is more than made up for by the sheer volume of sales you gain.
Sure, but that's what it used to be like, not what it's now anymore. Ask any indie dev that made it onto steam what their sales are like unless they have had some kind of outside marketing influence. Their little indie game gets buried beneath a shitton of DLCs, old re-releases and other junk that gets pushed onto steam these days, and their game never even gets noticed.
Used to be being on steam was just about all the marketing you needed. Not anymore. Steam is just a distribution platform now, you need to bring your own marketing to drive sales. That's why 30% cut (which is standard in the industry, it's not like steam is the only one that takes that kind of cut) is just a little too much for a small-time indie dev.