PC gaming is dying a horrible death due to developers like Ubisoft. I buy all my games from online distribution, which in itself is a form of DRM. I'm scared of downloading any title because it's not worth getting my steam account banned.
Wake up Ubisoft, I stopped buying your games since your DRM "always online" policy, can't say that I'm any poorer for the experience, but of corse this rant is on deaf ears because they just don't care.