Anyone who pays retail aus prices is contributing to the problem. An item is only worth as much as people are prepared to pay for it. EB Games will only sell a game for RRP, yet, they offer a price matching guarantee. Even tho, they know that you can buy it cheaper elsewhere, you have to prove that it is cheaper elsewhere to get it at a competitive price. Whilst I can also appreciate that distributors are hedging their bets as our dollar fluctuates so much, they should be more on the money in their pricing as a lot of people are now more internet savvy and can buy games cheaper either online or from overseas.
Obviously local distributors want to protect their regional pricing models, hence why steam prices are that much more. You can go and blame it costs a bazzallion dollars to get things shipped here, yet, why is it that hardware is much closely priced to the US, even when taking into consideration our 10% GST, customs/import taxes and shipping.
That said, whilst I do try to do the right thing and any game that I play, I purchase, I refuse to pay a cent more than I should have to. THis is accomplished by steam sales (I login into a US IP VPN and pay US prices), cd key sites or buy from the UK all at considerably less prices. Sometimes I'll play the latest games, but not purchase them, and then at a later date buy them at a price I consider to be acceptable. I do think that distributors have it all wrong, we are consumers wanting to purchase a product at a competitive price. Give me a reason to buy the product rather than gouge every last cent and then add the DRM insult. A number of high profile B&M stores have gone under recently, with the number one whinger, Gerry Harvey, making a point that he cannot compete with online sales.
One can only hope that local distributors are also hurting badly, as it would actually be better if local distributors went under so we could import games, and hopefully make steam prices more inline with global pricing.
Seriously, who in the US would pay $80 USD for Mafia 2, $90 COD: MW2, $90 USD Fallout New Vegas, $90 Shogun 2, $70 USD Dragon Age Origins, $90 USD Football Manager 2011...