JeffD wrote on Jan 4, 2014, 20:53:
Warmblue, I wouldn't consider the 2x/3x SC sales a success. It was probably a quick attempt to get interest generated in the game but when I hear about how many people now have more sc then they know what do do with from those sales, that does not sound like a successful move that they would want to repeat again. Hence the % off sales.
Don't forget too, SC is not just planetside 2. more 2x/3x sales cheapens the value of SC over all SOE games.
It was a quick attempt at something, that's for sure.
The PS2 team can decide on item prices and other things specific to the PS2 marketplace - they really showed that off with the 1SC / 99SC sales over the holidays. But actual money transactions are strictly the call of SOE's marketing and accounting. That's where this is coming from.
I don't think they expected PS2 to have nearly as much player retention as it did. The entire thing was sloppy from the start and SOE admitted that PS2 was far more successful than they expected. If you're planning on a short product lifespan then selling hordes of virtual currency on sale makes sense - you want people to spend a lot before they uninstall and leave for good.
While a lot of people have indeed left the game, as you say now they're stuck with PS2 lifers with huge piles of fake money that is usable in their next big title at the start - and that no doubt means lost profit to the bean counters who were counting on virgin accounts buying buckets of StationCash. Now they're telling everyone that the big SC sales and monthly allowances have to stop and the devs need to do whatever they have to for damage control.
Hopefully the PS2 team comes up with something better than this stock default memo. They're fishing for feedback and ideas all over the place, and it's clear the dev teams can tailor the new plan to their game. DCUO for example is going to give 500 loyalty points or whatever, which will function identically to SC except it will be limited to the DCUO item shop. In other words, nothing will change except the SC can no longer transfer to SOE's other titles - thus cleaning up that nasty potential lost profit.