Some of the forums discussing this are posting this post taken from 4chan. Since it's 4chan take it with a kilo of salt but an interesting read nonetheless.
"Game Journalist here.
I work for a major site, not saying which one since my silence on all of this is obvious even to my co-workers. It'd make it way too obvious who I was.
To put it bluntly; you're winning. Advertisers have contacted our site, and I know they've contacted others, and they're fucking pissed. This shit has gone on longer than anyone has expected it to, and it's beginning to affect the brands of people associated with ours and other sites. They want it to stop. And the bosses of these sites are scared; adblock has already cut deep into the money our site makes, and I know it's slicing hard into others.
This has translated in the minds of most of my 'associates' as 'make them stop no matter what', hence all these 'fuck gamer' articles. They're trying to push as hard as they can in hopes everyone backs down. The most important thing to do now is not to back down. They're shooting themselves in the foot. Save any screencaps of anything crazy anyone says, and just repost it forever. Spread it around. Get it onto social media. Spread adblock. Spread advertiser contact. The single most effective thing you can do is contact advertisers. Even 10 letters can get them to call us.
I sure as fuck don't care what happens to us; I finish getting my second degree next year and I'm out anyway. Let it burn."