The article? An enormous stank-load which amounts to nothing more than Big Game Co. Apologist BS which provides the kind of advice to consumers that will only cause the quality of their gaming experience TO SUFFER. Where to begin? This sample will do:
"So, when Bioware and EA put so many resources into developing a hardcore gamers-game like Dragon Age, and people light pitchforks on fire because of optional DLC, I can’t help but feel intensely frustrated at what I see as thin-skinned entitlement and monumental naivete."
What we have here is a backward-thinking apologist for consumer abuse and/or fraud who is accusing many responsible consumers of naivete. In the case of DAO DLC- anyone making excuses for that incompetent clustf*ck is a windbag fanboy by definition. The company advertises X, but cannot provide X according to their own promises- that's not something the consumer should accept, Mr. Self-Defeating Author, especially if he/she wants a better gaming experience.
The overall idea driving this article appears to be something along the lines of "Gee we better take it up the ass and grin or they'll take our fav toys away." Suffice to say that if these companies don't please the consumer, another will come along that does. It's not like the demand for games is waning. I see nothing in consumers fighting to get what they paid for (as advertised) that will cause games to go away. But they'll get perverted by pay-content, etc. you say? Maybe certain companies will try that for awhile, maybe until the CONSUMER REFUSES TO BUY. The problem for the consumer is not that they are complaining too much, it's that they're buying games that they claim to hate. If gamers would just stop paying into crap, they may just see things improving.
In any case, this author's logic train has derailed. He'll just have to put up with the overreactors- they're present in all facets of consumerism, particularly internet consumerism. And the game companies know this well. EPIC FAIL Mr. Sands.