I love Bluesnews.com.
I despise bloated ads that intrude onto the sites that I'm trying to view.
I'd very willingly pay a yearly subscription rate to avoid these ads. I agree with Mohss that two variants of the site would do the trick. I for one never click on these ads. In fact, the more "in your face" an ad is the more negative I feel about the product or service.
Perhaps Bluesnews.com should consider polling its visitors regarding their feelings about a premium, no-ad subscription site in addition to the standard ad-heavy "free" site?
I'll continue to support Bluesnews in any event.