They learned thier lesson alright, the betamax lesson, they won the HDDVD war and will more then make that money back.
Mass Effect is a perfect example of what can be accomplished when you're an inspired artist.
after having a good friend with a 360 since launch, and despite some minor issues, I've been having so much more fun just being able to jump into a game without having to patch, then search forums for a separate fix to make the game playable, then read a guide because the devs screwed up an important game mechanic or quest, then deal with crappy MP (GameSpy, suck mah balls), I'm about done.