Or put it this way. If you are going to spend 500 bucks on video games a year. At full price you're going to see 9-10 games.
So, that's only 9-10 games you might be interested in looking into next year when you have another 500 dollars to spend for sequels, DLC, expansions, etc.
Ignoring MMOs and what not.
Now if you buy 9-10 games and you're disappointed in 8 of them, you just pissed away 400 bucks.
So, there's a line where that full price has to be worth full price for people to keep buying your shit. If you keep pumping out stuff worth less to them than full price but charging full price, they are going to wait for pricing appropriate to the worth.
When they wait, they have more disposable income to spend on games that you get little to no money on, and they might find out that your games are worth even less to them seeing what they can get elsewhere.
This is what EA should be concerned with, and probably IS concerned with. But misrepresent it as people undervaluing their stuff, when it's probably the exact opposite. EA overvalues their products compared to what used to be had for the same money or found elsewhere.
And that really is none of the consumers concern, you're selling them something. Instead of hyping it and advertising it, spend money on making it worth it to the consumer for the price you are asking. Instead of what amounts to tricking them via deceptive advertising and falsely hyped up excitement.
They want it both ways, they want people to pay full price for less and less and keep the price up longer because they want more profits on less. Everyone would like to be able to do that, rarely is it going to happen for very long. People do eventually wise up, might take them a decade of being abused (RIAA, MPAA, etc) but they eventually start to realize they are being fucked.