Agreed, I dont want to pay 60 bones for a game that is gonna download ads whilst i play. Ive got other things i would rather do with my bandwith. Like keep my ping down while i play games.
I remember when Anarchy Online did the ads, it was a nice way to generate revenue for the company, but the only people who had to see them were the people doing the 12 month free account. Some of the "billboards" were .avis and every time you would walk near them the game would start studdering.
If it acts like that, they need to call it studderfield2142