We really don't have any control over pricing -- we can suggest prices, but that's about it. For sales... well, we have a certain royalty that has to be paid, we have overhead, etc... and on a $5.99 game, there's a certain price that you can't really drop below, or else you're losing money. And while it can occasionally be acceptable to lose money if it means you're gaining a lot of customers, that's really an exceptional situation.
Also... to suggest that publishers should be giving the games away instead of trying to sell them... well, it sounds great, but it's unrealistic. Right now the options to get a classic game are to get it illegally, hope that you miraculously find a copy at retail somewhere, or buy it at places like GOG or Steam or whatever. We're not going to tell a publisher, "no, we won't carry your game because we don't think $9.99 is a fair price" -- we'd let gamers decide not to buy them if they disagree with the price.
This comment was edited on Jun 11, 2009, 15:17.