"I think about it like a sports team, when you sign a star athlete for your team... when you sign that free agent, I think it makes your team better. At the end of the day, we want to turn as many people as possible into Xbox 360 fans," he said at CES.
That's kind of funny since DLC exclusivity is one of the things that turned me off about Xbox 360; I still purchased a PS3 knowing GTA4's DLC was Xbox 360 exclusive. I guess I should be annoyed at the studios who sell out to them for the exclusivity, but I see Microsoft as the bigger evil and shift the blame on them since it was undoubtedly their idea.
I would also see this as hurting the studios who do this, too. I mean, hell, if I purchased MW2, and I bought it on anything but the Xbox360 I would see this as IW shitting on me once again as the consumer.