I feel the COD community is partly to be blame for this. Everytime IW/Activision released their map packs for $15 a pop everyone lined up for it from what I see on the Steam best seller list and probably the same on Xbox Live. Too late to complain now. You want to send a message to the publishers? Do it with your wallet.
Really loved what EA/DICE did with their VIP map packs on BC2. Hope it will be the same with BF3 and from the looks of it will be the same with the 1st map pack coming with the game.
What I can't understand is a game with map packs going for $15 becomes a highest selling game but a game that gives it for free does not.
I see Vince Zampella, Jason West and EA LOLing at this move.