Well, I recently bought the Starter Pack as I thought the game was worth $35 AU, or $20USD. However I am a bit pissed, because the game has only been out a month or so.
Alot of the core fans are also upset, but I think if they offered paid users some in-game exclusive content that was permanent then I think that would make most users happy. (Like me).
I don't read the fine print.