I was expecting it to be Playstation 3: "I'm rich, beotch!" -- but this is close enough.
Yeah, it will be like some of the folk in the hood who are "car poor". Or those who live in the burbs who over purchased on their mortgage and can't afford anything else.
A lot of PS3 people will be "console poor". Won't be able to afford anything else - so it will be their life.
Is that why they chose a graffiti-esqe font? Looks like something a rapper would have hanging from a chain around his neck.
As for the commercial, I'd parody Chapelle's "Samuel Jackson Beer" skit:
<Three guys lined up at a video game store, Samuel Jackson is behind the counter>
Samuel Jackson: "What can I get for ya'll motherf**kers?"
Guy 1: "I'd like a Wii, please."
Guy 2: "I'll have an Xbox 360."
Guy 3: "I'll take a Playstation 3.
Guy 1: "Wait, I'll have a Playstation 3 too."
Guy 2: "Me three!"
<cut to Samuel Jackson, handing PS3s to the guys>
Samuel Jackson: "GOOD MOTHERF**KING CHOICE, MOTHERF**KERS! BUY SOME GAMES! YOU'LL BE BROKE IN NO TIME! YOU MIGHT EVEN BUY A BLUERAY DISC OR TWO! MMMM MMMM BITCH!"
Guy 2: "But if everyone buys a PS3, what will happen to the other consoles? Will they die?"
Samuel Jackson: "YES THEY DESERVE TO DIE, AND I HOPE THEY BURN IN HELL!"
<cut to Samuel Jackson infront of the "This is Living" PS3 logo>
Samuel Jackson: "This is motherf**king living, motherf**kers!"
<commercial fades out>
And with that, I'm going to go get a life.....