They are just going to lose more money in the long run. [...] So much for competition and creative competition.
EA and the NFL are going to make a lot of money off of this deal, in both the short term and over the long haul. The concept of capitalism is based on the procurement of as much of the economy's available wealth as possible for your own benefit alone,
not the benefit of the society which generates that wealth (that's us). This is exactly what EA and the NFL/PLAYERS INC. have done.
Creative competition actually stands in the way of that goal and so it is in their interests to cripple it, which they have also achieved. Diversity in the market may be good for the consumer, but not for those at the top of the corporate hierarchy.
Bottom line, your notion that the NFL actually stands to suffer financially is absurd.