Different take for everyone, I never tried WoW till January of this year. Finally decided to give it a look when it was a $40 investment for the game and a couple months of play. I've managed to get up to lvl 35 so far and I'm digging the game. I should also preface that I've never have played any other MMORPG. I think the game is what you make it though, I haven't tried to grind to level up on it. I just get online a couple nights a week and try to complete quests here and there and meet up with a group outside an instance. That being said, it's really been the most fun online I've had since quake or the second coming of team fortress for half-life. The majority of the time people seem good natured and fun to play with.