What is this, are they trying to put a story or something together for BF3? Tell me they aren't trying to go down that path and giving their game a "deep meaning" or some hooey like CoD tried. Hey Dice/EA here's how the story should go:
"You're on a 32 v 32 map. There's some tanks, there's some jets. You know the drill by now people."
While there is the grinding missions in there still there's also more exploration and puzzle solving missions. They're not difficult puzzles but they better mimic the shows where there was more exposition and less phaser shooting.
The most interesting one I've seen involves traveling back to the 22nd century.