The sad thing is, he used to be a damn good writer. But instead of continuing to hone his craft, he just started to believe his own PR and his output went to shit. People noticed, and stopped giving him props for it, so rather than take that as a sign he should re-assess, his ego latched on to the nearest echo chamber to make himself feel better. At that point, the only places that would touch him were places who were too inexperienced to do a proper background check, or too stupid to care. And eventually he became so toxic, that even those places couldn't keep him on the payroll. So yes, he was a victim -- of his own hubris. And instead of checking that, he's doubling down, which will end well for nobody. Least of all, him.