The main attraction of EVE is smashing other people's sand castles either through pvp or scamming. Everything else is usually mundane, boring, and takes a long time.
This is the most succinct and accurate description of EVE that I've ever seen. Nevertheless, I feel the need to expound...
Basically, if you're a natural bully, you'll love the game. If, however, you typically play well with others, say 'please' and 'thank you', and generally act like a civilized human being, there's nothing in EVE for you. It's a paradise for immature lack-wits and people who've failed at life. Oh, it's gorgeous and looks very tempting, and it had me fooled for a few weeks, but it's a caramel-covered rotten apple. EVE isn't high space opera, it's Fight Club for retards.
Short version: Don't waste your time.