NVIDIA CEO Jensen Huang dusted off his leather motorcycle jacket today
first details about NVIDIA's new
GeForce RTX 30 Series GPUs
, which will go on sale on September 17th. The
promise here is to provide up to double the performance of the current
generation at almost double the power efficiency. They unveil the USD$699 RTX
3080 as their new flagship, saying this is built for 4K gaming. These have 28
billion transistors built on a custom 8N manufacturing process, and use new
GDDR6X memory, "the fastest graphics memory ever made." There's also a $499 RTX
3070 that's faster than the RTX 2080 Ti at less than half the price. Finally
there's the giant $1200 RTX 3090, which Huang calls a "BFGPU." This has 24GB of
GDDR6X memory running at 19.5Gbps and is capable of 8K gaming at 60fps. They
round out the announcements with details that this month will see the release of
a new feature of their Game Ready Drivers called Reflex, which will remove some
of the latency from the graphics pipeline. Here's word on that:
For the 75
percent of GeForce gamers who play esports, Huang announced the release of this
month of NVIDIA Reflex with our Game Ready Driver.
In Valorant, a fast-paced action game, for example, Huang showed a scenario
where an opponent, traveling at 1,500 pixels per second, is only visible for 180
But a typical gamer has a reaction time of 150 ms — from photon to action. “You
can only hit the opponent if your PC adds less than 30 ms,” Huang explained.
Yet right now, most gamers have latencies greater than 30 ms — many up to 100
ms, Huang noted.
NVIDIA Reflex optimizes the rendering pipeline across CPU and GPU to reduce
latency by up to 50 ms, he said.
“Over 100 million GeForce gamers will instantly become more competitive,” Huang