Funcom is running an alternate reality game for Moons of Madness
to lead up to
next week's launch of their cosmic horror game set in space, where no one can
hear you scream. Cyrano Story
website that's home to this, and word is this ARG will send one winner and a
guest to NASA
to have lunch with an astronaut, and they are handing out a couple of thousand
game keys to other winners. We know this because though marketing efforts like
this are often viral, they've come right out and announced what's going on here.
Read on for details on this and how Funcom is utilizing Google AI to create "by
far the most advanced ARG [they] have ever created.":
Continue here to read the full story
Funcom have teamed up with alternate reality game (ARG) experts Alice & Smith
to create an eerie and unique experience ahead of the launch of cosmic horror
game Moons of Madness. The result is CyranoStory.com, where players from all
over the world already have discovered hidden parts of the narrative and
backstory of the highly anticipated game.
The ARG, which will continually be updated with new content till Moons of
Madness launches on PC October 22nd, utilizes Google AI in an innovative fashion
– giving it control over the storyline and player interactions.
“This is by far the most advanced ARG we have ever created,” explains Andrea
Doyon, Chief Storyteller at Alice & Smith. “We have basically put Google AI in
charge of the game universe. You interact with it through words, like with any
other AI, but it will reply using emotions, sounds, visuals or even creepy ghost
Fear is central to CyranoStory.com, and Doyon reveals that they have taught the
AI 298 human phobias for this game. This will allow the AI to identify the
players worst fears based on what they input. It will also allow the AI and
storyline to evolve as the game reaches new stages.