GameX and QVC Team Up to Launch Unique Multimedia Retail Initiative
QVC to Broadcast Live from the Industry’s Largest Video Game Event in Northeast

Philadelphia, PA and West Chester, PA---September 1, 2009---GameX, (Games & Media Expo), October 23-25, 2009 in Philadelphia, and leading multimedia retailer QVC have announced that they have entered into a strategic alliance to provide gaming enthusiasts with an innovative multichannel shopping experience.

As part of this new venture, QVC is scheduled to take viewers inside one of the most prominent video game and media expos in the country with a special live broadcast from GameX on Saturday, October 24 at 2 pm (ET). During the Gifts for Gamers – Live from GameX show, QVC will feature footage from the event as well as special live VIP and celebrity interviews with the top names in the industry. Shoppers will also have the opportunity to order the holiday season’s hottest systems and games.

“We are thrilled to be teaming up with GameX for what promises to be an exciting show,” said John Kelly, vice president of merchandising for QVC. “Not only are we taking shoppers inside one of the most prestigious gaming events of the year, but we are also giving them an exclusive, inside look at some of the top gifts of the holiday season. This promises to be one show that viewers will not want to miss.”

Presented locally by NBC Philadelphia, GameX is a highly visible entertainment, tech and media show with games as its main attraction. Designed to appeal to game players, film and television fans, comic book buffs and tech enthusiasts, GameX features a variety of game-focused exhibits and demonstrations. Advance film and television screenings and trailers, celebrity guest appearances, high-stakes game tournaments, and robotics demonstrations as well as an animation festival and competitive art exhibit will also be featured.

Dennis Bianchi, president and general manager of NBC 10, WCAU-TV in Philadelphia. offers, “We are pleased to have QVC be a part of our new venture. It’s exciting that they see the same value that we do in a strong consumer-focused games convention in the region.”

Paul Tresca, president of Virtual Rush Gaming, producers of GameX, adds, “GameX is breaking new ground by opening our consumer show to serve as a promotional platform for a top retail broadcast entity like QVC. The dedicated consumer show experience and the direct access to consumer product is a perfect marriage that allows QVC to substantially expand their marketplace reach. We look forward to their presence and expect great benefits for both GameX and QVC.”

For more information about QVC’s Gifts for Gamers – Live from GameX broadcast, visit www.qvc.com/. Products that are scheduled to be featured during the show will be available starting October 24 through QVC at 1.800.345.1515 or QVC.com.

About QVC
www.qvc.com/ 
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company’s Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About GameX
www.gamexpo.us/ 
GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners.

About NBC Local Media Philadelphia
www.nbcphiladelphia.com/ 
NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.

NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.