ACTIVISION TO SHOWCASE-HIGHLY ANTICIPATED GAMES LINE-UP AT GAMESCOM 2009
Cologne, Germany - 18th August, 2009 - Activision Publishing, Inc. (Nasdaq: ATVI) today announced that the company will bring some of the largest videogame franchises to the new gamescom trade fair for interactive games and entertainment, which is being held in Cologne between 19th – 23rd August. Attendees will get the chance to experience a host of titles including Band Hero™, Blur™, DJ Hero™, Guitar Hero® 5, Modern Warfare® 2, Singularity™ and Tony Hawk®: RIDE™ and the LucasArts’ titles* Lego® Indiana Jones™ 2: The Adventure Continues and Star Wars® The Clone Wars™: Republic Heroes™ amongst others.

Thibaud de Saint-Quentin, senior vice president and managing director of European publishing for Activision commented, “The very first gamescom games convention offers fresh and exciting opportunities to showcase Activision’s diverse videogames line-up. We are confident that our portfolio of upcoming titles will continue to impress our global audience and reinforce Activision’s position as a key market leader.”

Activision will be showcasing a variety of titles on the show floor, which can be found in Hall 6/B-11. The opening times for this area are as follows:

Wednesday: 09.00-18.00

Thursday - Saturday: 10.00-20.00

Sunday: 09.00-18.00


*Please note the LucasArts titles will only be present within the Activision business centre and will only be accessible to media by pre-booked appointments

The Following Activision titles will be shown at gamescom on the show floor:

Band Hero™ - This November, family and friends will come together to ascend the virtual stage and rock their way to superstardom with Band Hero™. Brought to you by the makers of Guitar Hero®, one of the best-selling video game franchises of all time, Band Hero features the hottest chart-topping hits from everyone’s favorite acts including Taylor Swift, No Doubt, Lily Allen, The All-American Rejects and Jackson 5. Headlined by some of the biggest names in music as in-game artists and playable characters, Band Hero is the ultimate party game where players of all ages will be able to experience the signature, easy-to-learn but difficult-to-master Guitar Hero® gameplay. Elevated social gameplay in Band Hero allows fans to create the band they always dreamed of using any combination of guitar or drum controllers and vocals, providing rockers and performers of all ages the chance to experience and interact with their favorite music. (Xbox 360, PLAYSTATION 3, Wii™, and PlayStation®2)

Band Hero™ for Nintendo DS™ Lite – Music fans can now take their whole band and play their favorite music on the road anytime, anywhere with Band Hero™ for the Nintendo DS™ Lite. Band Hero takes the fun of social gaming beyond the living room and allows families and friends to play together as a band with the DS Lites’ built in microphone, the brand new innovative Drum Grip that gives players the ability to lay down beats on their DS Lite and the signature Guitar Hero® Guitar Grip™ guitar gameplay. This cooperative, family-friendly addition to the Guitar Hero series boasts the biggest set list for a Nintendo DS music game to date and is comprised of some of the hottest tracks from music’s most popular artists including: Blink-182, Avril Lavigne, The Killers, KT Tunstall and Fall Out Boy. (Nintendo DS™ Lite)

Blur™ - Blur drops players into heart-pumping, powered-up racing action, featuring up to 20 cars on track trading paint as they target the finish line and collect intense Power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more. With a host of over 50 fully licensed, photo-realistic cars to drive, gamers will use offensive and defensive Power-ups as they challenge one another for the lead while careening through real-world tracks ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain. (Xbox 360, PLAYSTATION 3, and PC)

DJ Hero™ - Expanding upon the revolutionary easy to pick up/challenging to master gameplay mechanics developed and refined in Guitar Hero, DJ Hero delivers an all-new interactive music experience that allows players to rule the party and not only experience, but to hear music in an all-new way. With over 100 individual songs, highlighted in over 90 unique never-before-released mixes that blend genres of music, including hip-hop, R&B, pop, rock and electronica, DJ Hero delivers the most diverse and international collection of music ever assembled in a music game by incorporating anthems from legendary artists. Created exclusively for DJ Hero, the turntable controller immerses fans into the authenticity of DJ culture and a sea of music as they utilize and master various DJ techniques including scratching, blending, cross fading and sampling, while leaving room for creative expression with a variety of effects and player chosen samples and scratches, transforming a face in the crowd into the life of the party. (Xbox 360, PLAYSTATION 3, Wii, and PlayStation®2)

Guitar Hero® 5 – This Autumn, living room legends will rock any way they want in Guitar Hero 5. The entire set list is at players’ finger tips from the start, featuring genre-defining hits from some of the biggest rock artists and bands of all time, including The White Stripes, Kings of Leon, Tom Petty, Bob Dylan and Vampire Weekend. Players take complete control as Guitar Hero 5 allows gamers to personalize and customize how they experience music by being able to play with any in-game instrument combination -- multiple vocalists, guitarists, bassists and drummers, in any game mode. With the game’s all-new Party Play Mode, getting the band back together has never been easier. Players can now jump in or drop out of gameplay seamlessly, without interrupting their jam session. (Xbox 360, PLAYSTATION 3, Wii, and PlayStation 2)

Modern Warfare® 2 – On November 10, 2009, Infinity Ward will release Modern Warfare 2, the most-anticipated game of the year and the sequel to the best-selling first-person action game of all time, Call of Duty® 4: Modern Warfare®. Modern Warfare 2 continues the gripping and heart-racing action as players face off against a new threat dedicated to bringing the world to the brink of collapse. (Xbox 360, PLAYSTATION 3 and PC)

Singularity™ - In Singularity, time is both your greatest enemy and your deadliest weapon. As players attempt to unravel a deadly Cold War conspiracy that has fractured the fabric of time itself, they must fight their way through an ever-shifting environment occupied by Russian mercenaries and time-ravaged creatures. Singularity will be released in 2010 and has not yet been rated. (Xbox 360, PLAYSTATION 3, PC)

Tony Hawk®: RIDE™ - Featuring an innovative skateboard-shaped controller, Tony Hawk: RIDE redefines the sports genre by offering a dynamic hands-free gaming experience. Using full motion sensing technology, players physically control the action by performing various movements and gestures on the board that directly translate into amazing tricks in the game in a variety of settings and half pipes. The new wireless skateboard controller provides an accessible and social gaming experience that allows players to feel what it's really like to skate. Without complex button combinations or analog sticks, gamers can literally step on the board to play the game. (Xbox 360, PLAYSTATION 3, and Wii)

Activision will also be showing its line-up of LucasArts’ titles at the Activision Business Center behind closed doors. These titles include:

LEGO® Indiana Jones™ 2: The Adventure Continues - Developed by the same team at Traveller’s Tales that created the award-winning LEGO® Indiana Jones™: The Original Adventures and the LEGO® Star Wars™ series, LEGO Indiana Jones 2 presents a tongue-in-cheek take on pop culture’s most iconic archaeologist, a complete retelling of the original three adventures, and for the first time ever, gameplay from Indiana Jones and the Kingdom of the Crystal Skull. In addition, players will be able to create and play levels of their own for a true one–of- a-kind Lego experience! (Xbox 360, PLAYSTATION®3, PSP, PC, Wii and Nintendo DS)

Star Wars® The Clone Wars™: Republic Heroes™ allows players to fight as both Jedi Knights and clone troopers through more than 30 unique missions, all created incorporating the same ground-breaking, stunning visual style from the TV series. Featuring a brand-new storyline, players will get the chance to take part in the key events that lead directly into the highly anticipated second season of Star Wars: The Clone Wars. Jedi characters can slice and dice their way through countless enemies, commandeer droids and show off their combat prowess on foot and in a variety of vehicles. Clone Troopers fire things up with a heavy weapons armament that includes rocket launchers, thermal detonators and even jet packs in levels built specifically to take run-and-gun gameplay to exciting new levels. (Xbox 360, PLAYSTATION 3, PSP; Wii, Nintendo DS, and PC)

Star Wars® Battlefront®: Elite Squadron™ - For the first time ever in the Star Wars Battlefront series, players will be able to fight on the ground, in the sky and in space in one epic battle. Players can start the fight on foot, commandeer a vehicle to battle on the ground or dogfight in space, and land their craft and fight on capital starships. The battles waged on each front are all directly affected by the player’s actions, creating a combat experience where every shot fired and every enemy defeated can affect the outcome of a battle on another front. (PSP and Nintendo DS)

Star War®s: The Force Unleashed™: Ultimate Sith Edition - Due to be released in retail stores this holiday season, Star Wars The Force Unleashed: Ultimate Sith Edition combines the original Star Wars: The Force Unleashed videogame and three new levels to create the definitive ultimate-evil storyline of the events that occurred between the two classic Star Wars movie trilogies. The additional content includes two levels set on Coruscant and Tatooine previously only available via direct download, and an all-new exclusive level.. (Xbox 360 and PLAYSTATION 3)

About Tony Hawk, Inc.
Tony Hawk, Inc. is a world leader in its field with the unprecedented ability to bring alternative sports and their unique lifestyle to the masses while maintaining an indispensable edge of authenticity with the market's hard-core, trendsetting audience. Founded by Tony Hawk in 1998 and based in Vista, CA, the company is organized into five segments: Merchandising, Events, Endorsements, Film and Digital Media. These lifestyle sports include skateboarding, BMX, Motocross, surfing and snowboarding. Consumer goods bearing the Tony Hawk brand have dominated several markets, including interactive games, skateboard hard goods, lifestyle apparel, toys, publications and more.

About LucasArts
LucasArts, a Lucasfilm Ltd. company, is a leading developer and publisher of interactive entertainment software worldwide for video game console systems, computers and the Internet. Based in San Francisco, Calif., as well as on the Internet at www.lucasarts.com, LucasArts was created in 1982 by George Lucas to provide an interactive element to his vision of a state-of-the-art, multifaceted entertainment company.

About TT Games
TT Games aims to become a leading developer and publisher of interactive entertainment for young gamers and their families. Based in the UK, the Group incorporates the TT Games Publishing organisation with world-renowned developer Traveller's Tales, and subsidiary studio TT Fusion. The first title to come from the TT Games partnership was the award winning LEGO Star Wars: The Videogame, which won over audiences both young and old alike, achieving critical acclaim rarely matched for a title aimed at children. For more information, visit www.ttgames.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, Russia, Japan, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as “outlook,” “will,” “could,” “would,” “might,” “remains,” “to be,” “plans,” “believes,” “may,” “expects,” “intends,” “anticipates,” “estimate,” future,” “plan,” “positioned,” “potential,” “project,” “remain,” “scheduled,” “set to,” “subject to,” “upcoming” and similar expressions to identify forward-looking statements. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales levels of Activision Publishing’s titles, shifts in consumer spending trends, the impact of the current macroeconomic environment, the seasonal and cyclical nature of the interactive game market, Activision Publishing’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors, licensees, licensors and third-party developers, counterparty risks relating to customers, licensees, licensors and manufacturers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard’s success in completing the integration of the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated, and the other factors identified in the risk factors section of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

© 2009 Activision Publishing, Inc. Guitar Hero and Activision are registered trademarks and Band Hero and DJ Hero are trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Activision, Call of Duty, Modern Warfare are registered trademarks and Singularity and Blur are trademarks of Activision Publishing, Inc.

BAKUGAN, BATTLE BRAWLERS, and all related titles are trademarks and copyrights of Spin Master Ltd. and Sega Toys.

Ride is a trademark of Activision Publishing, Inc. All rights reserved. Tony Hawk is a registered trademark of Tony Hawk, Inc.