KUMA REALITY GAMES TARGETS BROADBAND SUBSCRIBERS WITH NEW GAMING CONCEPT

Real World News Combined with Intense Action Gaming Deliver Innovative New Entertainment Experience

New York, NY (August 14, 2003) – Reality entertainment broke new ground today with the unveiling of ‘Reality Games’ by new start up venture, Kuma Reality Games. Delivered through high-speed Internet connections to consumers’ PCs, Kuma will offer weekly episodic content that allows gamers to “play the news as it is reported.”

“Episodic gaming is the next logical step in the evolution of broadband entertainment and an exciting way for consumers to enjoy the new advancements in high-speed Internet services,” said Kuma Reality Games co-founder and chairman, Jeff Samberg. “With Kuma Games, news junkies and PC game players alike will be able to experience their passion in a whole new dimension.”

Kuma’s first gaming franchise, Kuma: War, is a subscription product that will be available through both traditional software outlets and high speed access providers upon its launch in February 2004. In each harrowing mission of Kuma: War, consumers will be briefed with real world news reporting, KH-11 satellite imagery and expansive intelligence provided by a decorated team of military veterans to truly pull gamers into missions based on real-world news. First-person tactical and vehicle-based games are updated weekly and automatically downloaded to the consumer’s computer to reflect unfolding events in the real world. Kuma will be expanding its content offerings beyond Kuma: War into other reality segments such as sports, crime and celebrity.

“We have developed an innovative new entertainment genre combining the best of reality television with high-quality action gaming,” said Keith Halper, co-founder and CEO of Kuma Reality Games. “Consumers will be able to experience or re-live real world news events through a compelling game play experience.”

“Kuma games are ideal for broadband distribution as they can be developed and distributed in a timely manner to coincide with real world events,” Halper added. “We feel we can add tremendous value to service providers as they try to attract customers to new high-speed packages.”

The Kuma Reality Games executive team consists of high tech software executives, gaming industry veterans, an experienced documentary and news producer, and a retired Major General of the U.S. Marine Corps who serves as the expert military consultant for Kuma: War.

# # #