For immediate release:
NVIDIA INTRODUCES "Cg"- C FOR GRAPHICS New Language Standard Will
Radically Simplify Graphics Programming and Drive Convergence of Cinematic and
Real-Time Rendering
SANTA CLARA, CA - JUNE 13, 2002 - NVIDIA® Corporation (Nasdaq: NVDA), the
worldwide leader in visual processing solutions, today introduced the Cg
Language Specification - C for Graphics. Cg is a high level programming language
that enables content developers to create cinematic-quality real-time graphics
easier and faster. Developed in close collaboration with Microsoft® Corporation
(Nasdaq: MSFT), Cg gives developers a new level of abstraction, removing the
need for them to program directly to the graphics hardware. The common, familiar
C-like syntax enables rapid development of stunning, real-time shaders and
visual effects for graphics platforms, and is compatible with Microsoft's
recently announced High Level Shading Language for DirectX® 9.0.
"Until recently, developers had to program in assembly language in order
to achieve cinematic-type features in today's graphics applications. Very few
people know how to do this and it's a painfully slow process," said Dr. Jon
Peddie, president of Jon Peddie Research. "With the introduction of Cg and
NVIDIA's Cg Compiler, developers will be able to more quickly create, share and
re-use shaders that will make their content even richer with the stunning,
visual effects and enhanced realism we've come to expect in this industry."
"Cg has already garnered a tidal wave of industry support ranging from
game developers to digital content creators," said Jen Hsun Huang, CEO at
NVIDIA. "Cg is a significant milestone for the computer graphics industry
as it moves real-time 3D graphics programming a quantum leap closer to the
programming model of cinematic rendering. Cg will dramatically increase the
speed at which increasingly sophisticated and exciting graphics features are
adopted. Cg will do for GPUs what C and C++ did for CPUs."
In a separate announcement today, NVIDIA also unveiled a Cg Toolkit that
includes a Cg Compiler, Cg Browser, CgFX file format, Cg Standard Library and a
collection of pre-written Cg shaders which can be used for a variety of
applications, ranging from game development to digital content creation and
computer-aided design. The NVIDIA Cg Toolkit will be available to developers
attending "The Gathering 2", a conference in London on June 13-14, and
for download at <http://developer.nvidia.com/cg>.
For more information about the NVIDIA Cg solutions, please visit the NVIDIA
Web site at: www.nvidia.com/view.asp?IO=cg
. For a community perspective on Cg and shaders, please visit the Web site: www.cgshaders.org.
To hear what developers are saying about Cg, please visit: www.nvidia.com/view.asp?IO=cg_testimonials.
About NVIDIA NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA,
is the global leader in advanced graphics and multimedia processing technology
for the consumer and professional computing markets. Its 2D, 3D, video and
multimedia capabilities make NVIDIA one of the premier semiconductor companies
in the world. NVIDIA offers a wide range of products and services, delivering
superior performance and crisp visual quality for PC-based applications such as
manufacturing, science, e-business, entertainment and education.
Certain statements in this press release, including the statements relating
to the Company's performance expectations for NVIDIA's family of products and
expectations of continued revenue growth, are forward-looking statements that
are subject to risks and uncertainties that could cause results to be materially
different than expectations. Such risks and uncertainties include, but are not
limited to, manufacturing and other delays relating to new products,
difficulties in the fabrication process and dependence of the Company on
third-party manufacturers, general industry trends including cyclical trends in
the PC and semiconductor industries, the impact of competitive products and
pricing alternatives, market acceptance of the Company's new products, and the
Company's dependence on third-party developers and publishers. Investors are
advised to read the Company's Annual Report on Form 10-K and quarterly reports
on Form 10-Q filed with the Securities and Exchange Commission, particularly
those sections entitled "Certain Business Risks," for a fuller
discussion of these and other risks and uncertainties.
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© 2002 NVIDIA® Corporation. All company and/or product names may be trademarks
and/or registered trademarks of the respective owners with which they are
associated. Features, pricing, availability, and specifications are subject to
change without notice.