Deus Ex: Human Revolution Clothing Line Announced
Augment Yourself in Real Life as musterbrand…LLC Launches Official DEUS EX: HUMAN REVOLUTION Clothing Line
Play the game, become the hero as forthcoming blockbuster moves from console to catwalk
22/08/11 musterbrand…LLC, the pioneering online fashion retailer, today unveiled its latest range of high-end gaming fashion – the DEUS EX: HUMAN REVOLUTIONTM collection.
Available 23.08.11, the officially licensed DEUS EX: HUMAN REVOLUTION line allows gamers to ‘become’ Adam Jensen, the iconic, trenchcoat-wearing hero of Square Enix’s forthcoming blockbuster videogame. Fans can gear up in Adam’s signature outfit, or purchase clothing and accessories from other in-game characters. Completing the line are items inspired by the game.
Available in North America and Europe at www.deusex-store.com, the DEUS EX: HUMAN REVOLUTION range of clothing has been designed in partnership with game developer Eidos-Montreal, ensuring the closest real-world version of the virtual items as possible.
The standout item in the DEUS EX: HUMAN REVOLUTION is Adam Jensen’s coat—a futuristic interpretation of a trench coat. This slick trench, adorned with signature vented holes, and structured sleeves, is inspired by DEUS EX: HUMAN REVOLUTION’s cyber-renaissance art direction. Just remember that you’re not actually augmented before leaving on your adventures.
“Standard logoed T-shirts, sweatshirts, and hats are the norm,” said Knut Jochen Bergel, CEO, musterbrand. “musterbrand’s clothing lines are designed by top stylists, woven from the highest quality material, and cut so sharply they should come with a warning. DEUS EX: HUMAN REVOLUTION is already drawing praise for its unique design and playability – we’re aiming to replicate the game’s popularity with our clothing line too.”
“musterbrand has done an amazing job at not only bringing the clothing in DEUS EX: HUMAN REVOLUTION to life, but producing cool, wearable clothing inspired by the game,” says Jonathan Jacque-Belletete. “It’s of utmost importance to me to always retain the integrity and signature look and style of the game in everything we produce. I think DEUS EX: HUMAN REVOLUTION fans will be stoked at musterbrand’s offerings!”
musterbrand’s official DEUS EX: HUMAN REVOLUTION collection will be available from 23.08.11, at www.deusex-store.com
For more information, please contact: firstname.lastname@example.org
musterbrand… is a contemporary licensing and merchandising company for digital entertainment brands and virtual worlds. It offers global, vertical integrated solutions for IP owners and virtual worlds that allow them to not only extend the reach of their brands into the real world but can also create valuable opportunities for new product categories.
About Deus Ex: Human Revolution
Deus Ex: Human Revolution will be available on August 23 in North America and August 26, 2011 in Europe and other PAL territories for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, Windows® PC platforms, Steam®, and OnLive®. For more information about Deus Ex: Human Revolution, visit www.deusex.com and join the human revolution at http://www.facebook.com/DeusEx.
Founded in 2007, Eidos-Montreal is a leading video game development studio in Montreal. Embracing the philosophy to always pursue excellence in the development of games and create immersive, captivating experiences for players, Eidos-Montreal is set to make its mark on the video game world with the release of its first video game, Deus Ex: Human Revolution. Eidos-Montreal is part of Square Enix Europe.
About Square Enix Ltd.
Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 100 million units worldwide, DRAGON QUEST® which has sold over 58 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
More information on Square Enix Ltd. can be found at http://www.square-enix.com/eu/en/.
CRYSTAL DYNAMICS, DEUS EX: HUMAN REVOLUTION, DRAGON QUEST, EIDOS, FINAL FANTASY, IO INTERACTIVE, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Windows, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. STEAM is a registered trademark of Valve Corporation. OnLive is a registered trademark of OnLive, Inc.