FOR IMMEDIATE RELEASE

TDK Mediactive Announces Robotech(R) License

Next-Generation Games Now in Development Based on Harmony Gold's Highly Lauded Anime Series

CALABASAS, CA - May 17, 2001 - TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of entertainment software, announced today a licensing agreement with Mattel, Inc. (NYSE: MAT), the worldwide leader in the design, manufacture and marketing of toy products, for Robotech(R), one of the most recognized animated television series. Under the terms of the agreement, TDK, as sub licensee under Mattel's license with Harmony Gold, Inc., has been granted exclusive rights to develop and publish games featuring Harmony Gold's Robotech brand for personal computers, current and next-generation videogame and handheld systems.

TDK Mediactive has retained the services of game developer, Vicious Cycle Software, to develop an advanced 3D game engine tailored for the Robotech series of video games. TDK will create and publish next-generation games that will appeal to the core Robotech audience and take advantage of each platform's unique abilities.

First aired in 1985, Robotech is the popular animated television series that fuses giant transforming robots and compelling sci-fi narratives. After 16 years, Robotech retains formidable global fan support and continues to broadcast in numerous countries worldwide. TDK's first Robotech title is scheduled to ship in 2002.

"Robotech is a veritable sci-fi icon with an incredibly strong following," said Vincent Bitetti, chief executive officer of TDK Mediactive. "Our upcoming games will capture the dramatic storyline, art direction and amazing battle sequences that characterize the Robotech universe."

"We are extremely pleased to be working closely with a publisher of TDK's caliber and expertise in developing quality entertainment software featuring the Robotech brand," said Amy Boylan, senior vice president of New Media at Mattel, Inc.

About the Robotech Brand Produced by Harmony Gold in 1985, Robotech fueled the transforming robot craze and drew legions of loyal fans with its richly detailed Japanese animation featuring dazzling science-fiction drama. Robotech continues to be one of the most recognized animated television series to this day. Its ground-breaking production design also launched a worldwide licensing phenomenon that has spawned several toy lines, musical soundtracks, dozens of novels, role-playing games, collectibles, apparel and over 300 comic books. More information about Robotech is available at www.robotech.com.

About Harmony Gold Formed in 1983, Harmony Gold is a leading production, acquisition and distribution company of quality international television programming, producing some of the most classic and history-making programs in the industry. Harmony Gold is a division of The Harmony Gold Companies, whose interests range from theater management, real estate and finance to film and television production.

About Mattel, Inc. Mattel, Inc. is the worldwide leader in the design, manufacture and marketing of toy products. The company's best-selling brands include Barbie(R), Hot Wheels(R), Matchbox(R), Fisher-Price(R) and American Girl(R). With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and sells its products in more than 150 nations throughout the world. The company's website can be found at www.mattel.com.

About TDK Mediactive, Inc. Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America, DreamWorks SKG, Universal Studios, The Harvey Entertainment Co., New Line Cinema, Signatures Network, and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

About Vicious Cycle Software, Inc. Vicious Cycle Software, Inc. is a developer of interactive games for next generation consoles. Their development studio is located in Chapel Hill, North Carolina. The company's website can be found at www.viciouscycleinc.com

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstance. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

This release was prepared by and on behalf of TDK Mediactive, Inc., which is solely responsible for its content.