Open Network Entertainment Games Its Way into Fred’s Hometown Discount Stores

Universal Prepaid Game Card Extends its Retail Reach for the Holiday Shopping Season

Englewood Cliffs, NJ - December 15, 2009

Open Network Entertainment, Inc (ONE), a company formed by a joint venture between LTI Global - (US) and Payletter, Inc (Korea), announced today that its ONE Power-Up Game Card is now available for purchase in Fred’s Hometown Discount Stores (Fred’s) nationwide.

The ONE Power-Up Game Card is a value-added prepaid card for online games, virtual worlds and social networks that allows users to take control of their online spending. National retail chain Fred’s consists of over 660 freestanding locations in 15 states, carrying “everyday household items, health aids, apparel” and more.

“With the availability of the ONE Power-Up Game Card in Fred’s Hometown Discount Stores, many more gamers across the country will get access to the ONE Power-Up Game Card and a great selection of games to spend their money on,” said Pete Grubb, vice president of sales and marketing for ONE. “Players can split the balance between as many games as they want and enjoy a myriad of in-game offers only available to users of the ONE card.”

The card enables consumers to access a variety of online games, virtual worlds and social networks in one pre-paid card. Available in $10 and $20 denominations, it gives users the power to control their online spending across multiple sites and games in one place. Customers can access their account information at www.ONEgamecard.com, and in a few simple clicks learn about and play new games, buy items or reload the card with no hidden fees.

About Open Network Entertainment
Open Network Entertainment, Inc (ONE) was formed through a joint venture between LTI Global-US and Payletter-Korea in 2009, to create the ONE Power-Up Game Card. The ONE Power-Up Game Card is a value-added prepaid product for online games, virtual worlds and social networks. The universal card can be purchased at retailers nationwide and used across a growing number of more than 20 online properties. For more information please visit www.ONEgamecard.com or www.opennetworkent.com, and follow us on Twitter and Facebook for the latest updates.


About LTI Global/Locus Telecommunications
LTI Global/Locus Telecommunications is an established US provider and marketer of prepaid communication products and services, including prepaid wireless, long distance calling cards and carrier services. The company has extensive urban/independent/ethnic distribution network throughout the US. They also have established relationships and distribution with regional and national retailers, Incomm as well as and third-party technology providers and channel partners.


About Payletter, Inc. - Korea
Payletter, Inc is an online game billing solution and integrated payment services provider. The company has strong and well-established relationships among some of the world’s most prominent online game developers and publishers. Payletter operates as a professional service provider handling various content related and micro-transaction billing processes.


About Fred’s Hometown Discount Stores
Fred’s Inc. (NASDAQ:FRED) operates 667 discount general merchandise stores, including 24 franchised Fred's stores in the southeastern United States. Since the first Fred’s store opened in 1947 in Coldwater, MS, the company has continuously given its guests the best values on everyday essentials. Consumers will find everything their heart desires. In addition, their stores offer everything from quality apparel to great seasonal items all at prices value-conscious consumers don’t want to miss. Many of the Fred’s stores also offer a pharmacy with skilled pharmacists ready to answer any prescription or medical questions. For more information about the Company, visit Fred's Website at www.fredsinc.com.