GameX Announces THE GAUNTLET as Featured Game Tournament
Alienware Arena ™ presents custom competition at Northeast game expo

Philadelphia, PA---October 8, 2009--- GameX (Games & Media Expo), October 23-25, 2009 in Philadelphia, today announced THE GAUNTLET as one of their featured game tournaments, presented by Alienware®, Dell’s premier, high-performance PC gaming brand representing premium power and performance for gamers and technology enthusiasts alike.

Competitive gamers and GameX attendees are invited to show up at the GameX LAN Center space on Saturday, October 24, 10 am to 6 pm, for THE GAUNTLET to compete on one of 100 high-performance Alienware gaming rigs to be the last gamer standing through a series of five elimination challenges.

THE GAUNTLET will run three separate times that day, with all 5 challenges each time. Participants will put their gaming skills to the test on leading titles Counter-Strike: Source, Team Fortress 2, Call of Duty 4: Modern Warfare, Unreal Tournament 3, and the newly released tactical shooter Operation Flashpoint: Dragon Rising published by Codemasters.

The Champion player of each run of THE GAUNTLET (3 total winners) will win $250 cash plus a retail copy of the new game Operation Flashpoint: Dragon Rising, courtesy of Codemasters. All players that advance to the third phase will also receive an official Operation Flashpoint: Dragon Rising t-shirt.

Presented by NBC Local Media in Philadelphia, GameX has quickly ramped up to be high-visibility entertainment, tech and media show with games as its main attraction. GameX features games-focused exhibits and demos from companies such as Electronic Arts (Dante’s Inferno and Warhammer Online: Age of Reckoning), SEGA (BAYONETTA) and Ubisoft, as well as pop culture elements such as advance film and TV screenings and trailers from SyFy Channel and Lionsgate, celebrity guest appearances from TV, film and games, high stakes game tournaments, live video game music, robotics demonstrations, cosplay, video game comedy improv, animation festival and competitive steampunk art exhibit, and much more.

Jennifer Halpin, executive vice president of show production for GameX, adds, “We’re proud to debut THE GAUNTLET from Alienware® at GameX. Dell’s participation has enabled our show to present a competitive gamer’s paradise that is sure to be a crowd-pleaser with GameX attendees.”

Check out THE GAUNTLET schedule and competition phases online at www.gamexpo.us/. Learn more about Alienware sponsored gaming activities, held online and at leading venues across North America, at www.alienwarearena.com/.

About Dell
www.dell.com/ 
People worldwide can buy Dell online, by phone and in nearly 43,000 stores. Alienware, Dell’s premiere high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed to creating industry-leading trends in the high-performance gaming arena. Alienware manufactures a diverse selection of customizable, high-performance desktops, notebooks and gaming peripherals that attract a broad range of customers who demand world-class performance and design.

About GameX
www.gamexpo.us/ 
GameX, the Games and Media Expo, is a national game consumer show and ‘pop culture’ festival produced by Virtual Rush Gaming in Philadelphia, designed to draw from local, regional and national audiences of game players, film and TV fans, comic book buffs and tech enthusiasts. GameX is supported by NBC Local Media with media and marketing, as well as participation from NBC Universal brand partners. GameX sponsors and partners include QVC, A-List Promotions, Arnold’s Family Fun Center, CD Baby, Creative Talent Network, Dave & Buster’s, Disc Makers, Entertainment Consumer Association, GameDev.net, Half Off Depot, Hoopla Marketing & Public Relations, Innovation Philadelphia, MAGFest, PR Newswire, Steam Gear Lab, Weston Mason and 93.3 WMMR, with significant game media support from The Escapist.

About NBC Local Media Philadelphia
www.nbcphiladelphia.com/ 
NBC Local Media Philadelphia is an owned and operated entity of NBC Universal in the 4th largest television market in the country, comprised of a Television Station (WCAU NBC10), an Internet site (nbcphiladelphia.com), two Digital Channels (Universal Sports and NBC Plus), a Production Company (StudioTEN Creative Group), and out of home opportunities (The University Network and Fuelcast). NBC Local Media Philadelphia broadcasts to over 2.8 million households and reaches over 1 million uniques per month on their digital platforms.

NBC Local Media is comprised of ten NBC owned-and-operated television stations reaching 27% of US TV households; the NBC Everywhere operation focusing on the growing Out of Home digital market; LX.TV, a content production company that produces lifestyle and cultural programming; and Skycastle Entertainment, an award winning entertainment marketing and promotion company. Together, the NBC Local Media properties distribute NBC Universal content and produce local content for broadcast.