ACTIVISION PUBLISHING’S CABELA’S BIG GAME HUNTER 2010 IS OUT NOW FOR Wii™, Xbox 360® AND PLAYSTATION®3

The World Is Your Hunting Ground!

SANTA MONICA, CA – September 30, 2009 – Big game excitement just got bigger as Activision Publishing, Inc. (Nasdaq: ATVI) today announced Cabela’s Big Game Hunter 2010 is out now for Wii™, Xbox 360® video game and entertainment system from Microsoft, and PlayStation®3 computer entertainment system. The Wii™ version can be purchased with the revolutionary Top Shot, a hunting peripheral officially approved by Nintendo. Cabela’s Big Game Hunter 2010 is an incredible worldwide trophy-hunting adventure where shooting and survival skills are put to the ultimate test.

You play as outdoorsman Jack Wilde, who seeks global “Super Hunter” status as he travels across five continents seeking to bag the world’s largest trophies. These prized animals can only be reached by navigating treacherous terrain, including sheer cliffs, raging rivers and countless more perilous situations. Cabela’s Big Game Hunter 2010 duplicates the controlled breathing, steady nerves and patience required for a well-placed shot, while placing hunters in rugged environments where they will face extreme danger. Brand new elements, such as rewards for successfully using cover to progress through missions and a VITALS system which helps players visualize the perfect shot, makes this the most evolved hunting game ever.

The Top Shot hunting peripheral for Wii ups the realism even further. Designed by Activision in collaboration with Cabela’s, this Nintendo approved peripheral will bring a smile to any hunter. Just load the Wii Remote™ and Nunchuk™ into the Top Shot, and you’re ready for a heart-pounding action packed hunting adventure. Hone your skills with 13 arcade style shooting galleries, including 4–person multiplayer feature, included in the Wii™ version.

“Are you ready to achieve sportsman's immortality? If so, Cabela’s Big Game Hunter 2010 is for you,” said David Oxford, Activision Publishing. “It combines precision, guts, and technology with a groundbreaking Wii peripheral for the most thrilling hunting experience yet.”

For more information visit www.activision.com. 

Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. has grown to become oneâSince the Company’s founding in 1961, Cabela’s of the most well-known outdoor recreation brands in the world, and has long been .ârecognized as the World’s Foremost Outfitter Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Visa credit card, which serves asâCabela’s also issues the Cabela’s CLUB its primary customer loyalty rewards program. Cabela’s stock trades on the New York Stock Exchange under the symbol “CAB.”

About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.


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