UBISOFT UNVEILS DETAILS OF  JAMES CAMERON'S AVATAR(TM): THE GAME LIMITED EDITION

The Limited Edition Game Will Include an Exclusive Mattel Avatar Action Figure

Download Images Here: http://files.us.ubisoft.com/mattel.zip

SAN FRANCISCO – September 17, 2009 – Ubisoft announced today that its James Cameron's Avatar(TM): The Game Limited Edition will feature an exclusive Avatar action figure from Mattel. Two exclusive figures, Avatar Jake Sully and Na'vi Warrior Tsu'Tey, are only available by purchasing the Limited Edition Ubisoft game. James Cameron's Avatar: The Game Limited Edition will ship to select stores this holiday for the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the Wii(TM) system from Nintendo.

The Xbox 360 and PLAYSTATION®3 Limited Editions will include an action figure of the movie's lead character, Jake Sully. The 6-inch Jake action figure will depict him as an Avatar and will come packed ready for action with RDA-issued fatigues, RDA authentic and detachable backpack, as well as an RDA-issued high powered rifle. The RDA (Resource Development Agency) is an Earth-based corporate entity that oversees the strip mining of Pandora's resources.

The Wii(TM) Limited Edition will include a 4-inch Na'vi Warrior Tsu'Tey action figure, featuring glow in the dark luminescent "skin,” as well as an authentic bow and arrow accessory. Tsu'Tey is the crown prince of the Na'vi.

For more information on James Cameron's Avatar: The Game, please visit: http://www.avatargame.com


About Ubisoft
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through a strong and diversified line-up of products and partnerships. Ubisoft is present in 28 countries and has sales in more than 55 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058 billion euros. To learn more, please visit www.ubisoftgroup.com.


James Cameron's Avatar: The Game © 2009 Twentieth Century Fox Film Corporation. Game Software excluding Twentieth Century Fox Film Corporation elements: © 2009 Ubisoft Entertainment. All Rights Reserved. James Cameron's Avatar: The Game, James Cameron's Avatar and the Twentieth Century Fox logo are trademarks of Twentieth Century Fox Film Corporation. Licensed to Ubisoft Entertainment by Twentieth Century Fox Film Corporation. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. The Lightstorm Entertainment logo is a trademark of Lightstorm Entertainment, Inc


About Mattel, Inc.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and TycoR/C®, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2009, Mattel is recognized among the "100 Best Corporate Citizens," as one of the "World's Most Ethical Companies" and as one of FORTUNE Magazine's "100 Best Companies to Work For." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel's vision is to be the world's premier toy brands—today and tomorrow.

James Cameron's Avatar: The Game © 2009 Twentieth Century Fox Film Corporation. Game Software excluding Twentieth Century Fox Film Corporation elements: © 2009 Ubisoft Entertainment. All Rights Reserved. James Cameron's Avatar: The Game, James Cameron's Avatar and the Twentieth Century Fox logo are trademarks of Twentieth Century Fox Film Corporation. Licensed to Ubisoft Entertainment by Twentieth Century Fox Film Corporation. Ubisoft, Ubi.com, and the Ubisoft logo are trademarks of Ubisoft Entertainment in the U.S. and/or other countries. The Lightstorm Entertainment logo is a trademark of Lightstorm Entertainment, Inc. "PlayStation" and the "PS" Family logo are registered trademarks and "PS3” is a trademark of Sony Computer Entertainment Inc. Wii and the Wii logo are trademarks of Nintendo. © 2006 Nintendo. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.